Behind the lens of JL

JOSH

A man in a black hoodie and black cap with orange logos, holding a camera, sitting against a dark blue wall.

The first camera I ever owned was a Sony Handycam, 2005 edition. Back then, days were spent reenacting Jackass, climbing trees, and jumping off bridges capturing every wild adventure just the way teenagers do. Editing looked a lot different back then.

If you'd told that kid what he'd be building years later, he wouldn't have believed you.

It all started with a single shoot for a friend in June 2024. That one shoot changed everything. I left the stability of my career as a General Manager in the fitness industry to chase a dream that had been sitting quietly since childhood.

That background in fitness management gave me a perspective most people behind a camera don't have. I never just wanted to take photos, I wanted to understand the businesses we were capturing: how they made money, what actually moved the needle, and where their time was going.

2025 changed the game. We didn't just grow the business, we physically built it. Hand building the JL Purpose Media HQ in Glasgow was one of the hardest, most rewarding things I've ever done. It still stands today, not just as a studio, but as proof of what happens when you commit fully to a vision.

Since then, that vision has only grown. Our studio has expanded, we now work with clients across the globe, and closer to home, we've found real purpose in helping Scottish businesses and founders scale, giving them back the one thing they can never buy back, their time.

I never imagined I'd get to turn a childhood passion into a real brand, let alone build it alongside a mate, who’s become a part of the family.

If you're looking for a team that pours everything into their craft, sees the story beyond the lens, and genuinely values the people they work with, welcome to Team JL.

LUQY

A man sitting against a dark, textured wall, wearing a black hoodie with orange initials 'JL', black Nike pants, holding a camera in his lap, with one hand resting on it and a slight smile.

If you had told me a few years ago I would have left my job in 2024 to start a media business with one of my best friends, I would have told you that you're mad!

However, taking that risk was one of the best decisions I made and the last few months have been some of the most challenging & equally rewarding of my life.

Over the past few years, I had a Sony camera that I would take "silly" videos & photos on to edit, but purely as a hidden hobby with no intent to post online; ironically, I was always very camera shy and didn't think anyone would like what I did! Little did I know that this insecurity would actually lead to something bigger in the future.

I've always had a passion for people and story telling, so when we started this venture, I'd naturally jump at helping people be confident in themselves in front of camera to share their stories; ultimately, seeing people's reaction to themselves through our work is priceless!

Working with the amazing people I have over the past few months has really built my confidence in my work and helped me define what my own purpose is in life, and for that I will always be very grateful.